Freightliner

For this video, I put together a quick one minute teaser video of the release of the new Cascadia by Freightliner. Those in the industry often turn away from the brand when it is on the road or in a lot because they are so heavily distributed that often people over look them. With the launch of a brand new truck, we embraced the phrase “It’s Just A Freightliner” as a campaign idea to show a juxtaposition between the statement and the sexiness of the new model.