For Culture Kitchn I was tasked with developing a brand logo, and labels for a startup, minority owned small batch kombucha brand. By utilizing an airy design and clean esthetic, I developed a series that evokes the flavor profiles and background of the company and it’s founders. The logo itself was made to be an evergreen simplistic logo that draws influence from the tea leaf which is used in the fermentation process of making kombucha.

Mars Wrigley wanted to make a creative way to celebrate the holiday season, and what a better way than stop motion to tap into our nostalgic holiday movies from years past. With art directing this campaign from set design, to food styling and working with our stop motion photographer, the team and I were able to create something that brings even more joy than candy already does.

For this video, I put together a quick one minute teaser video of the release of the new Cascadia by Freightliner. Those in the industry often turn away from the brand when it is on the road or in a lot because they are so heavily distributed that often people over look them. With the launch of a brand new truck, we embraced the phrase “It’s Just A Freightliner” as a campaign idea to show a juxtaposition between the statement and the sexiness of the new model.

Crystal Springs Brewing Company was in need of a facelift to their labels and I have been implementing a design system reusing their current logo they didn’t want to part with. The elements of the design showcase food pairings, inside jokes, and personality of the brewery throughout while maintaining vibrant colors to stand out on shelf.

Albertsons wanted to have a customized experience to launch their new featured Mars Wrigley products. The catch was, that they couldn’t use the word “New”. This concept delivers the “Chocoverse” to bring together the taste factor and launch us into a world based entirely around a chocolatey dream.

Here are a few examples of work I have done at HMH to help promote the culture of the agency. From static frames to be showcased in a reel to videos on how to make beverages, I got to add a little bit of my own personality to the culture here at the agency.

For Walgreens, Red Nose Day is not just a holiday but a way to give back to those in need. For Mars Wrigley, they wanted to share in this moment with signature bags that deliver a fun but meaningful message to those who shop in their stores. In this creative exploration, I was responsible for not only the designs themselves, but also the writing that came with it.

This project for 5 Gum, we were tasked to activate convenience stores across the nation and engage buyers to grab a pack in an incentivized way. Our launch of this campaign just so happened to synchronize with the debut of the new Gears of War 5 game to hit shelves at the same time. A perfect timing and messaging match to have 5 gum and Gears of War 5 pair up and deliver in-game perks to those who grab a pack.

The Gold Bond, "Let's Bond" campaign, is one to bring men together. Since the conversation of unsightly and uncomfortable chaffing occurs behind closed doors, I developed a way to laugh the pain away in a simple twitter feed competition to challenge those to laugh and have fun with this not-so-fun problem. 

Work I did:

Concept, Art Direction, Writing, Graphic Design, Campaign extensions.

Underwood Meats Spreads is a special client. These quick videos were created to embrace the retro, the awkwardness, and the nostalgia of a product such as this. So sit back and listen to the words of Underwood be uttered.

Work I did:

Art Direction, Concept, Writing, Set Design, Video Production, Food Styling.

(Wrote jingle and headlines but had to scout out the talent to record them).

The New Era "Define Your Style" Campaign was created with a central theme of the hat making the man....literally. In this didactic series we showcase two well-known wearers of New Era and stippled their image with a smaller photo of their favorite New Era cap.

These were all done by hand and resized manually.

Work I did:

Graphic Design, Art Direction, Writing.